The east is red, the west is bending [videorecording] / Martha Rosler. [1977]

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The east is red, the west is bending [videorecording] / Martha Rosler. [1977]

In a wry cultural critique, Rosler perfoms a kitchen demonstration of the West Bend electric wok. Her deadpan reading from the instruction manual of this new must-have consumer appliance highlights the absurdity of the corporate text, which conjures the "Oriental mystique" of the product while promoting western improvements like non-stick surfaces and electric power.

1 videocassette of 1 (U-Matic) (20 min.) : sd., col. ; 3/4 in. original.

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SNAC Resource ID: 7078061

Getty Research Institute

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Rosler, Martha

http://n2t.net/ark:/99166/w6s46wjj (person)

Martha Rosler (1943- ) is a video, photo-text, installation, and performance artist in New York, N.Y. Kathy Goncharov is Director of the Brodsky Center at Rutgers University, N.J. From the description of Oral history interview with Martha Rosler, 2009 May 22 [sound recording]. (Unknown). WorldCat record id: 710020700 ...